Lintas ad Lintas company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers. It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever. During this period, the agency made many popular advertising campaigns under its director Alyque Padamsee. The agency was training grounds for a number of subsequently successful personalities in the Indian advertising scene.Up to the 1980s, Lintas, daCunha, HTA (Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M (Ogilvy and Mather) were among the largest advertising companies in India. In this ad of India Gate by Lintas they have shown how to celebrate festival or happiness in your life by cooking India Gate basmati rice on special day.